As thousands of organizations roll out Salesforce’s Agentforce, the focus isn’t just on adoption—it’s on proving value. Salesforce’s new consumption-based licensing model has transformed how businesses manage their investment in Agentforce. Every conversation incurs a cost, and measuring ROI isn’t just important—it’s essential. That’s where Hubbl Process Analytics comes in, empowering businesses to track, compare, and optimize their Agentforce implementation from day one.

Hubbl Process Analytics is the first Process Mining app built on Salesforce, giving you unique advantage to drive Agentforce ROI across your entire organization.

Why measuring ROI matters more than ever

The introduction of consumption-based licensing signals a shift in how Salesforce customers interact with its products. Instead of fixed license costs, organizations now pay based on usage—in Agentforce’s case, by conversation. This model creates a direct correlation between platform performance and investment, which can be both an opportunity and a challenge.

• Maximize Budget Impact: With every interaction tied to cost, understanding where and how Agentforce drives measurable results ensures your budget is being used efficiently.
• Justify Investment: Teams and leadership need hard data to demonstrate Agentforce’s value, particularly as usage scales.
• Identify Optimization Opportunities: ROI metrics help pinpoint areas where Agentforce Agent Actions or conversation volume can be fine-tuned to maximize value.

Failing to measure ROI risks overspending on conversations that don’t deliver value or, worse, leaving potential business benefits untapped.

How Salesforce Process Mining simplifies ROI measurement

Hubbl Process Analytics provides the tools and insights you need to measure Agentforce’s ROI effectively. By combining pre-implementation benchmarking with ongoing performance analysis, Hubbl empowers businesses to:

• Establish Baselines: Understand key metrics in processes that Agentforce touches, such as average case resolution times and degree of human intervention before rolling out Agentforce.
• Compare Before and After: Easily quantify the impact of Agentforce on your workflows and costs by comparing pre-implementation baselines with post-rollout data.
• Identify Improvement Areas: Use detailed visualizations and analytics to pinpoint inefficiencies, optimize processes, and maximize the value of every conversation.

Hubbl Process Analytics turns complex data into actionable insights, giving organizations the clarity they need to make data-driven decisions. Combined with the power of Hubbl Diagnostics, you have the framework to deploy Agentforce faster.

3 steps to measure Agentforce ROI effectively

1. Set clear goals before implementation Before rolling out Agentforce, define what success looks like. Is your goal to increase customer satisfaction, reduce resolution times, or drive up-sell opportunities? Aligning Agentforce’s capabilities with key business objectives provides a clear framework for measuring success.
   
   • Pro Tip: Turn on field history tracking and use Salesforce process mining to establish baseline metrics for your current processes with your actual data. These benchmarks will help you track the improvements driven by Agentforce.
2. Use Salesforce process mining with Hubbl Process Analytics to measure before/after implementation:
   
   • Install Hubbl Process Analytics from the AppExchange to get robust features that provide visibility into performance and ROI
   • Track metrics like resolution time with precision.
   • Compare trends and identify areas for optimization using intuitive visualizations.
   • Monitor usage to ensure you’re maximizing the value of your consumption-based licensing model.
   • Pro Tip: Use Hubbl’s visualization filtering to power data-driven decision-making that enables proactive adjustments and continuously improves ROI.
3. Adopt an iterative approach Measuring ROI isn’t a one-and-done process—it’s a continuous cycle of evaluation and improvement. Post-rollout, regularly review Agentforce performance and adjust workflows, automation strategies, and staffing levels to align with your ROI goals.
   
   • Pro Tip: Hubbl Process Analytics allows you to run A/B tests and compare the impact of different workflows or strategies, ensuring you’re always optimizing for the best results. Then, use it to discover the next process to optimize!

The ROI mindset

Adopting a consumption-based licensing model introduces a new level of accountability and opportunity. Organizations that view Agentforce as a strategic investment rather than just another tool will unlock its full potential. This requires not only measuring ROI but fostering a culture where every conversation is viewed as a chance to deliver measurable value.

By leveraging Hubbl Process Analytics, organizations can go beyond basic ROI tracking to create a dynamic system of continuous improvement. Salesforce’s pivot to consumption-based pricing isn’t just about charging for usage—it’s about incentivizing businesses to focus on outcomes. With Hubbl’s tools, you can ensure that Agentforce not only meets expectations but exceeds them.

Agentforce, meet ROI

Rolling out Agentforce is a significant step, and measuring ROI effectively is the key to success under Salesforce’s new licensing model. Hubbl Process Analytics makes this process simple, offering the insights and tools you need to track and optimize performance at every stage.

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