Salesforce process mining: Salesforce leapfrogs over ServiceNow

In the age of automation and data-driven decision-making, process mining has become a game-changer for enterprise platforms. ServiceNow—a leader in IT service management—has integrated process mining into its platform, enabling businesses to visualize, analyze, and optimize workflows. Salesforce, despite being a robust CRM and business platform, currently lacks a native process mining solution.

That is, until the introduction of Hubbl Process Analytics: With it, Salesforce now has a powerful, first-of-its-kind process mining app built directly on the platform. This innovation enables Salesforce teams to leverage capabilities once only available on ServiceNow, unlocking new levels of process efficiency and insight.

Process mining, built into the ServiceNow platform. 

ServiceNow’s process mining capabilities allow its users to:

• Visualize Workflow bottlenecks: Graphically represent workflows to identify inefficiencies.
• Automate insights: Use built-in analytics to suggest process improvements.
• Enhance service management: Seamlessly integrate process mining into IT and customer service workflows.

These features gave ServiceNow an edge in optimizing business processes, something Salesforce users have not previously had access to without cumbersome external tools and data integrations.

How Hubbl Process Analytics changes the game for Salesforce.

Hubbl Process Analytics bridges this gap by introducing native process mining capabilities directly within Salesforce. By leveraging Salesforce data, it offers unparalleled insights into business processes, enabling teams to improve efficiency and ROI. 

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LET’S EXPLORE FOUR KEY BENEFITS SALESFORCE TEAMS CAN NOW ACCESS:

1. Real-time process visualizations

Hubbl Process Analytics creates interactive, real-time process maps, enabling teams to:

• Identify bottlenecks in sales, service, or any custom workflows.
• Track how customer journeys progress across Salesforce Clouds.
• Instantly drill down into specific stages for deeper insights.

What Salesforce Teams gain: A visual representation of data flows in minutes without needing external tools or exporting data.

2. AI-driven process insights

With AI-powered analytics, Hubbl provides:

• Automated identification of inefficiencies.
• Recommendations for streamlining processes to enhance customer and employee satisfaction.
• Prediction models to forecast the impact of changes.

What Salesforce teams gain: Advanced AI insights that were previously accessible only via costly third-party integrations.

3. Seamless integration across the Salesforce platform.

Hubbl Process Analytics is natively built on Salesforce, ensuring:

• Compatibility with existing Salesforce data structures with zero data-prep.
• Integration with Salesforce Clouds like Sales, Service, Financial Services, Life Sciences, and Revenue Cloud.
• Simplified adoption without additional platforms or IT overhead.

What Salesforce teams gain: Process mining without leaving the Salesforce environment, while maintaining data security and governance.

4. Change management, ROI, and adoption tracking.

One of Hubbl Process Analytic’s standout features is its ability to instantly compare any process views created, allowing teams to:

• Automate ROI of process implementation changes. 
• Simplify adoption and compliance tracking with visualizations.
• Improve and accelerate onboarding and improve training.

What Salesforce teams gain: A motivational framework to engage teams in process optimization and align organizational goals.

Salesforce takes the lead: Nudging users toward better processes with AI-driven recommendations.

Hubbl Process Analytics takes process mining a step further by offering the ability to proactively nudge Salesforce users with actionable recommendations for improvement. Using AI-powered insights, the app identifies inefficiencies, bottlenecks, and suboptimal workflows, then suggests tailored solutions to streamline operations. 

For example, if a sales process consistently stalls at a specific stage, Hubbl can recommend ideas for data completion that increase the chance of an Opportunity closing.

‍Nudges are useful because they:

• Appear directly within the Salesforce interface.
• Ensure users receive guidance in the context of their daily work.
• Foster faster adoption and real-time course correction. 

This feature empowers teams to continuously optimize without waiting for periodic reviews, driving efficiency and customer satisfaction while improving data governance.

Why Salesforce teams need Hubbl Process Analytics.

By adopting Hubbl Process Analytics, Salesforce teams can:

• Outpace competitors by leveraging built-in process mining capabilities.
• Reduce dependency on external process mining tools, cutting costs and improving data governance.
• Drive better ROI through actionable insights and automated recommendations.
• Boost team engagement with gamified optimization, ensuring continuous improvement across all workflows.

While ServiceNow beat Salesforce to in-platform process mining, Hubbl Process Analytics positions Salesforce as a competitive force in workflow optimization. Native integration, advanced AI insights, and gamified adoption make it a must-have for Salesforce users aiming to streamline their processes and improve efficiency.